To offer science-backed, flavorful drink mixes that help people manage everyday stress and feel more like themselves without drowsiness or crashes.
We founded Nello in 2021 after experiencing firsthand the toll that everyday stress and burnout can take on productivity and well-being. As two professionals dealing with the demands of modern work life and an over-reliance on caffeine, we knew there had to be a better way. We set out to create a healthy, effective, and non-drowsy solution to relieve everyday stress and anxiety in a tasty drink mix format.
Our first product, SuperCalm Tropical Tangerine, launched in 2022 and quickly resonated with consumers looking for natural stress relief. In 2023, we expanded to major online retail platforms, and by 2024 we had launched on TikTok Shop where our products gained significant traction. We continued expanding our flavor lineup in April 2024 with Blue Coconut, Tropical Tangerine, and Calamansi Lemon Lime varieties.
Today, Nello offers a full range of science-backed superpowder drinks including Supercalm, Superfocus, Supersleep, and Superbalance. Our products are now available at major retailers including Target, Walmart, Costco, Kroger, Hy-Vee, and Sam's Club. We remain committed to creating transparent, clean formulas with clinically studied ingredients that help people feel more like themselves.
At the core of Nello is KSM-66 Ashwagandha combined with Magnesium Glycinate and L-Theanine in a synergistic formula.